Timex can trace its origins back to the mid 1800s and the creation of Waterbury Clock Co, which would become Timex a century later. During this period Timex produced watches and other components for government contracts before creating a new tough low priced watch. Marketed with the slogan "Timex – Takes a Licking and keeps on Ticking", and featured in elaborate stunts to show its durability, the new watch helped the company become a market leader. By 1962 a third of all watches sold in the US were manufactured by Timex.
Today Timex is still a huge name in the watch world and they produce a diverse selection of affordable designs.